megballcreates
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Creative technologist · AI enablement · Fashion & retail

Meg Ball AI should be fun.

I build AI functions from zero. I spent 20 years as a designer first, so everything I build starts with what helps a designer, a merchant or a studio team on a Tuesday.

Today I lead creative AI for a global multi-brand fashion company, taking pilots out of demo mode and into real production.

See the work ↓ Invite me to speak LinkedIn ↗
Based in
New York City area
Doing
Creative AI & transformation leadership
Also
Keynotes, panels & startup advisory
Studied
Lafayette College add degree
★ Sourcing Journal2026 Visionary
Meg Ball smiling, in a black blazer
Cover of WWDDaily Edition · Aug 2026

The receipts

because "trust me" isn't a strategy

What building a creative AI function from nothing looks like, in numbers.

0→1

Built the function from zero

No predecessor, no blueprint, no budget line. Just a real need and a lot of whiteboards.

20→150

Active users in under 8 months

Adoption grew because the tools helped people with work they already had to do.

50+

Systems & workflows launched

Across 7 divisions: Design, Product, Marketing, Sales, Studio and Operations.

1

Governance model the program runs on

Risk classification, licensor restrictions and asset traceability, so a cool demo can become production-ready.

20yrs

In design before AI had a job title

I know what a real creative workflow feels like, deadlines and all.

16.5K

People following along

On LinkedIn as @megballcreates, where I share what's working (and what's funny) in creative AI.

The journey

the short version

From the design desk to building AI programs, in four chapters.

01Design
~2006 onward confirm years

The designer

add studios, brands & roles

Two decades designing for fashion and retail taught me how creative teams actually work: the briefs, the deadlines and the last-minute changes.

Fashion designCreative directionRetail
02Tech
add years

The creative technologist

add where

Where design met pipelines, tools and the first wave of generative AI. Midjourney, image and video models, and plenty of moodboards pulled together at 2am.

Creative techWorkflow designEarly GenAI
03GenAI
Jan 2025 – Aug 2025

Gen AI Director

Industrial Color

Led AI-powered creative strategy across beauty, fashion and lifestyle. Built AI education programs on Midjourney, Runway, Luma, Sora and ChatGPT, and brought generative concepting into brand pitches that won major accounts.

Creative strategyAI educationPitch work
04Now
Aug 2025 – Present

Senior Director, Creative Technology & AI Transformation

Centric Brands

Brought in to build an enterprise creative AI function where none existed. It now spans 7 divisions, with a governance model, an adoption engine and real production output behind it.

AI strategyGovernanceAdoptionVendor ecosystem

How I work

AI should make creative work better and more fun, not more complicated.

I start from the people doing the work. The technology comes second, and it has to earn its place.

  • Strategy to productionI lead creative AI strategy and the messy middle nobody talks about, so pilots actually ship.
  • Workflows across the whole lifecycleConcept, product visualization, artwork and print, content, retailer presentations and asset reuse, all connected.
  • Responsible AI that holds upGovernance, risk classification, licensor restrictions and asset traceability. In licensed fashion, this is what separates a demo from production.
  • The ecosystemVendor evaluation, enterprise onboarding and partnerships across generative AI, creative tech, 3D, PLM and content platforms.

My rollout playbook: TEAR

from my keynote
T
Test

Put a tool in real hands, on a real brief, fast.

E
Evaluate

Judge it by the work: quality, speed and cost per approved asset.

A
Adopt

Train people, write the playbook and find the champions.

R
Rollout

Scale what earned it, with governance built in from day one.

Creative work

the fun part

AI fashion editorial, creative direction and visual systems.

AI-generated fashion editorial: a model in a yellow suit lounging by a clifftop pool
Creative direction · AI film

Raspberry AI relaunch campaign

Cheryl Liu asked me to create the relaunch film for Raspberry AI. Sunlit Mediterranean editorial, made entirely with AI.

Watch on LinkedIn ↗
your editorial here
AI fashion editorial

Editorial series add title & images

and here
Visual systems

Model Visual Style System add case study

On stage & in print

Keynotes, panels and press on where creativity and commerce are headed.

WWD Daily Edition cover titled Future Focused, featuring Meg with four other panelists
Cover, WWD Daily Edition"Future Focused" · Aug 3, 2026
Keynote card for The Leader's Role in the AI Era at The Fashion Tech Show NYC
Keynote, The Fashion Tech Show NYCThe Leader's Role in the AI Era · Jul 2026
  • AwardSourcing Journal 2026 Visionary
  • PanelThe New Fashion WorkforceDigital Fashion Week NYC
  • PanelVisions of TomorrowSourcing Journal, with Target, Eileen Fisher, True Fit & Unspun
  • KeynoteThe Leader's Role in the AI EraThe Fashion Tech Show NYC
  • Podcastadd podcast name & link

Let's make something fun.

I'm always up for keynotes, panels, advisory work with AI startups, and collaborations where creativity and commerce meet. A short note about what you're working on is the fastest way in.

KeynotesPanelsAdvisoryCreative directionWorkshops
Emailhello@megballcreates.com
LinkedInMeg Ball ↗ Instagram@megballcreates ↗ YouTube@megballcreates ↗ X@megballcreates ↗ placeholder email, confirm LinkedIn URL & handles